about
Six countries.
One throughline.
Human-centered storytelling; wherever in the world it needs telling.
I've been moving across borders since before I could spell "itinerary" — a childhood spread over six countries, from New Delhi to Brussels. Living inside that many cultures does two things to you: it widens your thinking, and it trains you to reach for the oddest solution to any problem. Both have turned out to be professional superpowers.
“Good content isn’t decoration. It’s the argument a brand makes for itself, every single day.”
I studied Philosophy at the University of Delhi, which taught me to ask better questions; editorial rooms taught me to answer them on deadline. As Deputy Editor at UR.Life (Apollo), I co-led a 10+ person team of writers, designers and videographers shipping ~45 articles and 28 social posts a week — and rebuilt the process so it ran twice as fast.
Today I'm Head of Marketing for SAS Group FZE in Dubai, building brand identities from the ground up across interiors, contracting and product verticals. In between, I've written, edited and strategised for 50+ brands — luxury restaurants, D2C skincare, fact-checking newsrooms, social-impact studios — with 1M+ cumulative viewership to show for it.
My ideation always aims at the same target: a story that touches people and makes them see it through to the end.
- CurrentlyHead of Marketing, SAS Group · Dubai
- PreviouslyDeputy Editor, UR.Life (Apollo)
- EducationPhilosophy Hons., University of Delhi
- LanguagesEnglish · Hindi
- BasedDubai / New Delhi · works worldwide
- Available forConsulting · Strategy · Commissions
the road so far
A career in chapters.
- 2026 —Head of Marketing, SAS Group of Companies · Dubai
- 2022 – 2026Deputy Editor (prev. Assistant Editor, Sub-Editor), UR.Life · Apollo
- 2023 – 2025Content Editor & Writer, Flavour Pot Foods (Taftoon · Oye Kake)
- 2025 – 2026Content Lead, Pikova Water · Content Strategist, Dot Crew Network
- 2022 – 2024Freelance Writer, Coalition Technologies · Consultant, Razial Media
- 2022Writer, Editor & Translator, AltNews · Guest Writer, Brown History
- 2019 – 2022Content Curator, 1908 E-Ventures (Sublime Life · Santic · Anatomicals)
Curious what that looks like in practice?
The portfolio has features, feeds, strategies, newsletters, and copy. Pick a door.